Top Website Tips

Create a Winning Website

These days there is a plethora of website designs available as templates or custom built websites.  The best way to find a design that works for you is to spend some time searching on the Internet for websites that appeal.  Look for websites that are easy-to-use and easy to navigate. Most websites have a standard style which is intuitive to use.

It is not a good idea to try out anything too different from the norm when you are trying to sell products from a website so...

Using Images On Your Site

Images can make an enormous difference to the quality of your website and gives a whole other dimension for your visitors.  If all we had on the Internet was text and yards of copy, would all be bored to tears!  But apart from making your website appealing, images are extremely important and powerful when it comes to selling products or services -- the old cliché is true, ‘A picture really can say 1000 words’.  However before you...read more

Using Video Clips In Your Business

These days, you really are losing out if you don't have some sort of interactive media on your website.  In recent years there has been an explosion of video sharing sites which has allowed companies of all shapes and sizes to utilize video in their marketing strategy -- it's no longer just the realm of large companies with fat marketing budgets.

Online video has grown enormously in popularity and it’s a great way to generate buzz for your offers.  It's also...

Website Conversion Rates

Having an e­commerce website can be challenging. There is inventory to monitor, customers to keep happy, advertising to do, and of course security to maintain in order to protect the integrity of the site and your customers. With all of the important steps involved to make sure your business website is a success, conversion rates should be taken into account. So in the next few articles I'm going to give you my top 110 simple website tips that can make all the difference...so number 1 is...

Top Website Tips - Numbers 11 to 30

Lets talk about privacy.  Privacy is important. Aside from the return policy, you also need to include a good privacy policy. Make sure people know their information is protected and will not be sold to a third party. A privacy policy should be easy to find and easy to read. You can...

Top Website Tips - Numbers 31 to 50

You know, too many choices can be annoying. If you’re selling blue t­shirts, and blue t­shirts only, there is no need to have a color choice drop down box. This can seem misleading and make people think other colors were once available. It is also overkill, so try to only use this when there are actually multiple colors or other options to choose from because...

Top Website Tips - Numbers 51 to 70

I'll bet you didn't realise that placing the cart in a good spot can make all the difference. Make sure the shopping cart is easy to find and easy to see. The upper right corner seems to be a popular place, and can increase your sales versus the bottom of the screen. If someone updates their cart, the pop up and cart window should show this immediately, so they can track their purchases...if you...

Top Website Tips - Numbers 71 to 90

Here's something that many people forget, even experienced marketers. Directories...don’t forget directories. Although advertising is effective, do not forget to include your website in different directories as well. For example, if you sell shoes, be sure to get your website on related directories that list shoe retailers. Find specific websites that relate to your niche business and include...

Top Website Tips - Numbers 91 to 110

Have you ever placed an online order an not received an order confirmation? Panic sets in, and the whole sales experience is put on a negative.  A professional order confirmation instils confidence. Make sure you have a good, solid order numbering system as well as a thoroughly written autoresponder. When people make a purchase, they need to not only get the thank you page and an order confirmation, but they should also receive an email confirming the same. Be sure to include...